MARKETING CONTENT MANAGER, SCHAEFFER’S INVESTMENT RESEARCH, CINCINNATI, OH, Feb. 2019 – Present
Lead strategic planning and execution of all direct response promotions. Assist with creation and editing of special reports for product promotions and lead generation efforts. Ensure accurate completion of email campaigns by working with marketing specialists and email operations team. Keep product landing pages updated and ensure accuracy. Assist marketing specialists with proofing and editing campaign closeout summaries. Creation of content for native ads and email sends for third-party marketing efforts.
DIRECT RESPONSE COPYWRITER, SCHAEFFER’S INVESTMENT RESEARCH, CINCINNATI, OH, April 2016 – Feb. 2019
Create promotional copy for subscription sales products to editorial specifications, and integrate market expertise to elevate promotional copy. Edit, manipulate, and update existing content, while working with email operations team to ensure correct and complete email campaigns. Collaborate with other writers and team leads to optimize response. Update, create, and ensure accuracy of other landing page copy.
ASSISTANT EDITOR, SCHAEFFER’S INVESTMENT RESEARCH, CINCINNATI, OH, April 2016 – Feb. 2017
Create real-time articles, as well as multiple daily, weekly, and monthly newsletters, with a focus on stock options and the financial markets, and an emphasis on SEO-friendly content and accuracy. Find and interpret data using Thomson Eikon, Trade-Alert, internal databases, and outside news outlets. Peer review and edit multiple blog posts each day to ensure accuracy. Compile daily traffic stats for review.
PROJECT MANAGER, DIRECTORY BUG, CINCINNATI, OH, Feb. 2014 – April 2016
Facilitates the organization and completion of client projects such as SEO-sensitive business directory listings. Work with several teams around the globe to ensure timely and quality fulfillment of customer orders through means such as data entry, description writing, proofreading, and photo editing.
COPYWRITER, FX DESIGN, AURORA, IN, June 2013 – April 2016
Write text for press releases, ads, and promotional brochures for Walhill Farm. Compiled a comprehensive mailing list for press release distribution.
SENIOR EDITORIAL ASSISTANT, LEAD MAGAZINE, CINCINNATI, OH, Sept. 2013 – March 2014
Project leader preparing business listings for LEAD Winter 2014. Directed team of 4 to set and meet deadlines. Contacted companies via phone, email, and mail to gather, format, and fact check information used in ranked listings. Worked closely with company president on business contracts, writing business proposals, etc. Wrote several articles that appeared in Venue and LEAD magazines.
COPYWRITER, DIRECTORY BUG, CINCINNATI, OH, Aug. 2013 – Feb. 2014
Wrote local SEO citations and SEO-sensitive business directory listings for clients.
INTERN, SOTENI INTERNATIONAL, WALNUT HILLS, OH, January 2013 – May 2013
Assisted in a variety of tasks and activities including event planning, research, program analysis, social media outreach, donation requests and responses, and donor database maintenance. Regularly wrote press releases, outreach newsletters, and website updates.
Education and Honors
OHIO WESLEYAN UNIVERSITY, Delaware, OH
B.A. cum laude with University Honors, Politics and Government, May 2012.
Overall GPA 3.71/4.00
Honors Program, Dean’s List, Faculty Scholarship (50% tuition), OWU Recognition Award
Pi Sigma Alpha Honorary Society
Mortar Board Honors Society
Sara Paullin Casto Humanitarian Award, 2011 (Awarded to student groups who demonstrate exemplary dedication to humanitarian services such as social justice issues, disaster relief, human rights, philanthropic efforts, or political activism. Award received spring 2011 by the House of Peace and Justice.)
Leadership and Activities
Member of the PEACE AND JUSTICE HOUSE, a co-op based on political and social activism, Aug. 2009 – May 2012. Each semester, put on a different project that relates to human rights and social justice work, including
- Kenyan Benefit Luncheon to benefit a Kenyan women’s leadership institute
- “Sweatshop Workers Speak Out” tour
- Educational lecture by authors James Hodge and Linda Cooper
- Fundraising for Haiti-OWU
- Public documentary showings
MORTAR BOARD, Aug. 2011 – May 2012
The premier national honor society recognizing college seniors for achievement in scholarship, leadership, and service. Member of the Communications Committee.
AMNESTY INTERNATIONAL, Aug. 2008 – May 2012
Attended on and off campus educational events, including Human Trafficking Conference (2008) and Amnesty International National Conference (2010).
WESLEYAN COUNCIL ON STUDENT AFFAIRS, Jan. 2010 – Dec. 2011
Student government Small Living Unit Representative and member of the Budget Committee, which allocates funds to campus events. Also assisted in drafting and proposing funding legislation.
RECIPIENT OF THEORY-TO-PRACTICE GRANT THROUGH OHIO WESLEYAN UNIVERSITY, “CULTURAL IMMERSION IN MCLEOD GANJ: A STUDY IN CULTURAL AND POLITICAL CHANGE,” India, Dec. 2011-Jan. 2012
Independently wrote a grant to travel to McLeod Ganj, India, to study the cultural and political climate in a community of Tibetan refugees. Tutored female students aged 11-17 and travelled to local cultural and historical sites.
TRAVEL LEARNING THROUGH OHIO WESLEYAN, “NATION BUILDING,” Ghana, Spring 2012
Studied Ghanaian history, politics, and culture in preparation for a three week trip to Ghana in May 2012 during which participants visited historical and cultural sites and engaged in service work at local elementary schools.
TRAVEL LEARNING THROUGH OHIO WESLEYAN, “CITIZENSHIP IN AN AGE OF EMPIRE,” Greece, Spring 2011
Examined concepts of citizenship from ancient Athens through modern day in preparation for a nine day trip to Athens, Greece to visit relevant historical sites and study current issues related to citizenship.